HEALTH

How Media Shapes Our Views on Addiction

Mon Jul 07 2025

The Influence of Media on Public Perception

Media plays a significant role in shaping our views on people with substance use disorders (SUDs). It can influence opinions and perpetuate harmful stereotypes. Understanding how media portrays addiction is crucial for addressing its impact on society.

Key Findings from Recent Research

A recent study examined how different types of media depict individuals with SUDs. The research identified eight common themes in these portrayals:

  • Positive Endorsement: Addiction shown in a favorable light.
  • Negative Themes: Including violent or dangerous behavior, criminal activity, and risky behaviors.

These themes were found across various media types: entertainment, social media, news, and marketing.

The Intersection of Skin Color and Media Portrayals

The study also explored how skin color intersects with these portrayals. It revealed that media often reinforces negative stereotypes about people with SUDs, making it more challenging for them to access treatment and care.

Strategies for Change

To combat these negative portrayals, the study suggests implementing better communication strategies. These strategies should aim to reduce stigma and educate the public about addiction. The goal is not just to raise awareness but to change how we discuss and perceive addiction.

Research Methodology

The study employed a scoping review approach, analyzing 58 unique peer-reviewed articles. After removing duplicates and articles that did not meet their criteria, they examined 16 articles. This indicates a substantial body of research, but more work is needed to alter media portrayals of addiction.

Call for Collaboration

Ultimately, the study advocates for collaboration among patients, addiction experts, and science communicators. Together, they can develop effective campaigns to counter negative media portrayals and foster understanding and empathy.

questions

    Are media portrayals of SUDs being manipulated to divert attention from larger societal issues?
    Could there be a hidden agenda behind media outlets that frequently portray individuals with SUDs in a negative light?
    How do different types of media (entertainment, social, news, marketing) contribute to the reinforcement of negative stereotypes about SUDs?

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