How TikTok Influences Health Decisions During Flu Season

TikTok has become a major platform for health information, particularly in China. During flu season, when people are on the lookout for quick health advice, TikTok's short videos can shape their decisions. But how exactly does this happen? Researchers dug into this question by examining two key factors. First, they looked at how people perceive and respond to health issues. Second, they studied how people feel about using technology for health information. By combining these factors, they aimed to understand what drives people to take action against the flu. The focus on TikTok was intentional. It's a platform where health content is widely shared and consumed. However, most studies usually focus on just one aspect of this process. This study took a different approach by combining two theories, hoping to gain a more comprehensive understanding. The findings revealed that people's beliefs and attitudes significantly influence whether they follow health advice. If they find the information useful and easy to apply, they are more likely to act on it. Conversely, if they are skeptical or distrust the source, they might dismiss it. This highlights the importance of not just sharing health tips but also presenting them in a way that builds trust and clarity. So, what does this mean for creating effective health messages on TikTok? The key is to make the information clear, practical, and trustworthy. Without these elements, people might not take the advice seriously. This study provides valuable insights for developing better health content on social media platforms.