Ice Cream Brands Commit to Ditching Artificial Colors

Major U.S. ice cream companies are set to remove artificial dyes by 2028.

Key Points

• 40+ companies involved in the initiative.
• Seven artificial colors to be replaced:
• Red 3
• Red 40
• Yellow 5
• Natural alternatives from fruits and plants, including a new blue dye from gardenia fruit.

Health Concerns

• Health experts believe artificial dyes may cause hyperactivity in children.
• Critics argue that sugar and fat remain bigger health concerns.
• FDA stance: Artificial dyes are safe, but they encourage faster removal of Red 3, linked to cancer in lab rats.

Skepticism

• Some groups doubt companies will follow through.
• Call for government regulations instead of voluntary actions.