India's Push for Local Tech Amid Global Tensions

India's tech scene is buzzing with a new trend: using local apps instead of big global names.

This shift is gaining momentum, especially after the U.S. raised tariffs on Indian goods. Three top ministers are leading the charge, promoting Indian-made alternatives to apps like Google Maps, WhatsApp, and Microsoft's tools.

Leading the Charge

For instance, IT Minister Ashwini Vaishnaw recently showcased a project using Zoho, an Indian rival to Microsoft's PowerPoint.

He even used MapmyIndia instead of Google Maps, proudly calling it "swadeshi," which means made in India. This isn't just a one-time thing; Vaishnaw has been actively encouraging people to switch to local software.

The Push for Homegrown Tech

American brands are huge in India, often seen as a status symbol.

But with trade tensions rising, there's a growing push to support homegrown tech. Zoho, for example, offers affordable cloud-based tools and has a unique approach by setting up operations in rural villages. Their messaging app, Arattai, has seen a surge in popularity thanks to promotions by Commerce Minister Piyush Goyal and Education Minister Dharmendra Pradhan.

Challenges Ahead

However, replacing global giants isn't easy.

Indian companies often struggle to match the financial power and reach of international brands. Last year, an Indian social media platform called Koo shut down due to lack of funding, despite initial support from ministers. The lesson here? Government backing alone isn't enough. To truly succeed, local brands need to stand out, have strong financial backing, and protect user data.