James and Doncic Take a Stand Against AI Copy

LeBron James and Luka Doncic are now fighting a tech team far from the court. The two basketball stars have joined their fight. Their common rival is an artificial intelligence sports betting app. People call the app Bron AI. James is asking the app to quit that use of his image. He did not give permission for that. His team said this clearly. A spokesperson confirmed the news.

A lawyer sent a legal order to the company behind the app. The company is PlayVision Inc. The lawyer acted for James. The order asked the firm to stop. The firm had made an ad. The ad showed a person who looked like James. The person wore a number 23 jersey. The name on the jersey said Bron. The person then opened the app.

The social post got big fast. It drew over 900,000 views in one day. It was removed from X after a report. The report came from a sports media outlet. James had moved from the Lakers to the Philadelphia team. He now has a special endorsement deal.

Doncic received a similar legal order. A close source to Doncic shared that news. The app also showed other athletes. Those athletes were Giannis, Donovan Mitchell, and Dillon Brooks. James talked with a media advisor. The advisor said the ad showed a poor trend. The advisor said the approach focused on quick clicks. The advisor said a response was needed. The two stars now want the app to respect their names.