Jennie's Solo Leap: A New Chapter or Just a Tune Change?

BLACKPINK's Jennie has signed a solo deal with Columbia Records after announcing her split from YG Entertainment in December for her individual projects while continuing as part of BLACKPINK. Her success with "One of the Girls" and "You & Me" suggests talent but also backing of label power and group popularity. She maintains ties to ODDATELIER. Jennie's ambitious solo journey raises questions about K-pop group dynamics and pressures in navigating an individual career navigating an individual career.