Kids, Screens and the Snack Ads They See

Children in Karaganda, a city in Kazakhstan, spend a lot of time on social media platforms like YouTube, TikTok and Instagram. The videos they watch often contain food ads that try to make snacks look tasty and fun. A new study looked at how these kids feel about those ads and how often they see them. The researchers used two ways to gather information. First, they asked the children directly in interviews about their thoughts on food commercials. Second, they counted how many ads appeared while the kids watched videos. Results showed that younger children noticed fewer food ads than older ones. Older kids, who use the platforms more often, were exposed to a higher number of snack commercials.Most children found the ads appealing and felt that they made certain foods look more desirable. The study also highlighted a gap in how kids understand advertising tricks. Many children did not realize that ads are designed to persuade them, not just inform. This lack of awareness can influence their food choices and overall diet. Parents and teachers should discuss advertising with kids. Teaching them to recognize persuasive tactics can help them make healthier decisions. Schools might consider adding media literacy lessons that cover online ads and food marketing. The research suggests a need for clearer rules about advertising to children on digital platforms. Stricter regulations could reduce the number of food ads that reach young viewers and protect their health.