Kustom Entertainment's Big Shift: Focusing on Music and Tickets

Kustom Entertainment, Inc. has just sold its majority stake in Nobility Healthcare, LLC. This move is part of a bigger plan to focus more on live events and online ticketing. The company sold its 51% share to the current 49% owner for about $1. 45 million. This deal closed on January 8, 2026. The payment includes $100, 000 in cash right away. There are also credits for past debts and working capital worth $209, 501. The rest, $1, 140, 499, is a promissory note with 6% interest. Payments on this note start in July 2026. This sale is a big step for Kustom Entertainment. It shows they are serious about focusing on live entertainment and online ticketing. The company's ticketing platform is designed to handle everything from buying tickets to enjoying the live event. By selling off its healthcare assets, Kustom Entertainment can now focus on growing its live event management and online ticketing business. This market is huge, with an estimated $100 billion in potential.One of the key events for Kustom Entertainment is the Country Stampede Music Festival. This festival has a 30-year history and has featured big names like Taylor Swift and Alan Jackson. The 2026 festival, set for June 25–27, will feature Rascal Flatts, Zach Top, and Treaty Oak Revival. This lineup shows the company's strategy to attract a wide range of fans. Kustom Entertainment is also looking to expand beyond just the Country Stampede. The company plans to use the festival's success as a model to grow its event production and ticketing services nationwide. This shift in focus means the company is shedding non-core assets and looking to add new businesses that fit its new direction. The CEO, Stanton E. Ross, said that this divestiture allows the company to focus on the entertainment sector. He mentioned that the company is moving from a regional focus to a nationwide strategy. By leveraging its platforms, Kustom Entertainment aims to capture a significant share of the global live event market.