Latin America's Podcast Boom: What's Driving the Growth?

Latin America is quickly becoming a major player in the podcast world. From January to August 2025, data shows that people in this region are listening to podcasts more than ever. News is the most popular topic, making up 35% of all listening. This is a big jump compared to other genres like comedy or fiction, which only have 14% and 8% respectively. Language plays a big role in what people listen to. Portuguese-language podcasts are the most popular, with 51% of the market. Spanish comes in second with 42%. Together, these two languages make up 93% of all podcasts in the region. Spotify is the top platform for new podcast episodes, with 32% of the market share. Apple Podcasts and Google Chrome follow with 13% and 10% respectively. Some of the biggest podcast networks in the region include Prisa Radio, Radios Grupo Globo, and Grupo Globo. These networks have over 4. 6 million average weekly downloads. The data also shows that streaming is growing steadily. The top-ranked networks have more than 100, 000 active sessions on average. This growth is not just about numbers. It shows that Latin America's podcast market is mature and ready for big things. For advertisers and publishers, this is a great opportunity. The audience is large, engaged, and ready for more advanced ways of making money from podcasts. The future of podcasts in Latin America looks bright and full of potential.