LeBron James' SpringHill Company: A Entertainment Empire with a Twist

Ever wondered how NBA stars like LeBron James make even more money off the court? Former Chicago Bulls player Jay Williams spilled the beans on James' clever business strategy. LeBron and his business partner, Maverick Carter, started SpringHill Entertainment in 2020. This company isn't just about making movies and shows; it's a smart way to invest in other businesses too. SpringHill has grown big, with a whopping $725 million value. They've got investors like RedBird Capital and Nike. You might know some of their work, like the HBO show 'The Shop' or the movie 'Space Jam: A New Legacy'. This isn't just about making content; it's also about using that content to make even more money. Other athletes are catching on too, with stars like Chris Paul and Carmelo Anthony starting their own media ventures. But LeBron was one of the first to do this, giving him a huge head start. And who inspired Jay Williams to start his own media company? Not Michael Jordan, but another NBA legend: Magic Johnson. Williams founded Improbable Media with some advice from Magic. This company helps young athletes make the best deals.