LinkedIn: Making Video a Big Deal

LinkedIn is stepping up its video game, taking a cue from the likes of TikTok, Instagram, and YouTube. Video content is becoming a bigger deal on LinkedIn. The professional networking site, owned by a tech company, is seeing a surge in video uploads—36% more than last year. That's a lot! It's clear that video is a powerful tool on platforms like these, and LinkedIn knows it. LinkedIn is now offering a full-screen vertical video display, not just for mobile users but for everyone. This means you can watch videos in a bigger, more engaging way right on your computer. The company is also introducing new tools to boost viewer engagement, making it easier for users to dive deeper into video content. LinkedIn has over 1 billion users and is always looking for new ways to make money. Video is a big part of that plan. It's sticky, popular, and keeps users engaged. LinkedIn recently reported that video viewership has increased by 36% compared to last year. With this big increase, it makes sense that LinkedIn is focusing more on video. It's a natural next step, given how well vertical videos have done on mobile devices. Now, the web version will allow users to swipe or click through videos, similar to the mobile experience. Just don't expect a full-screen video player like TikTok or Instagram just yet. The test for that is still ongoing, and LinkedIn is gathering feedback before going all-in. LinkedIn is rolling out a bunch of new features. There's a new profile preview that lets you see a creator's profile without leaving the video. There's also a more prominent follow button, making it easier to engage with content creators. LinkedIn is also adding more video content to its search results, with a new video carousel appearing alongside other links. It will be interesting to see how many people choose video results over text-based ones. LinkedIn is also developing analytics for creators. They'll be able to track average watch times for their content. This is just the start, and more analytics features are likely on the way. LinkedIn is clearly investing in video, and it will be interesting to see how this shapes the platform in the coming months. This shift could change how professionals connect and share information on LinkedIn. LinkedIn'sfocus on video comes at a time when the platform is already seeing strong engagement with this format. The company is making moves to capitalize on this trend, and it will be fascinating to see how users respond to these changes.