LinkedIn Side Hustle: How Jayde Powell Pays Her Mortgage

Jayde Powell, a 31-year-old social media strategist, has found an unusual way to make money. She posts her observations about corporate America on LinkedIn, and it's paying off big time. In just a year, she's made over $27,000 from sponsored posts on her personal LinkedIn page. This income helps her pay her mortgage and cover her business expenses. Powell runs a social media strategy agency called The Em Dash Co. in Atlanta. She started posting on LinkedIn after noticing other creators were leaving X. com (formerly Twitter). Her posts caught the attention of past clients and brands like Sprout Social, who offered her $1,000 for a sponsored post. This was a turning point for Powell. She realized she could use her skills to make money on her own LinkedIn account. Powell's journey shows how influencer marketing is booming. People trust personal recommendations more than brand advertisements. This year, Powell has made more money from her LinkedIn side hustle than she did from her agency last year. She's even outpacing the median salary of social media managers in the U. S. But running a business and a side hustle has its ups and downs. Powell enjoys the flexibility but worries about her next paycheck.