A Cut Above: How a Phone Mix-Up Left a Barber Shop in a Lurch

In today's digital age, a simple phone number can make or break a business. This was the case for Lakeside Barbershop, a long-standing establishment that recently faced a significant setback due to a disconnected phone line. The issue began when the new owner, Kevin Rizer, took over the business in November. He was instructed to set up a new account with COX, the service provider. Initially, everything seemed to be in order. Rizer received a box for the new account, and the phone line worked fine for a few weeks. However, one day, the phone line suddenly stopped working. Rizer was assured by a COX representative that the number would remain the same. But the problem persisted for two weeks, causing a significant impact on the barbershop's operations.During this time, Rizer tried various methods to resolve the issue. He visited COX locations, made phone calls, and even sent text messages. Despite his efforts, the problem remained unresolved. For a barbershop, a landline is crucial. Many customers, especially older ones, prefer to call for appointments. Walk-ins are also a significant part of their business. The ability to call and ask about wait times or last-minute appointments is essential for customer convenience. The barbershop has been around for 72 years, with the phone number dating back decades. The phone line was finally reinstated on Monday. Rizer was told that the issue arose due to an unpaid balance from an old account from a previous owner. This incident highlights the importance of reliable communication for businesses. In an era where technology is integral to daily operations, even a small hiccup can have significant consequences.