A New Leader for Disney's Marketing Magic

Disney has taken a big step by creating a new top job: Chief Marketing and Brand Officer. They've chosen Asad Ayaz, who's been with Disney for 20 years, to fill this role. This isn't just a promotion; it's a whole new position. Ayaz will now be in charge of marketing and branding for Disney Entertainment, Disney Experiences, and ESPN. This move shows Disney is serious about connecting with people all over the world. Ayaz has already made a big impact. He's been the Chief Brand Officer since 2023. In that role, he oversaw marketing for movies and Disney+. He also worked on big projects like the Disney100 campaign and the expansion of D23, the official Disney fan club.The news came in an email from top Disney executives. It's interesting that this announcement comes just before Disney names its new CEO. Ayaz's work has been impressive. Since 2018, he's helped 18 movies cross the $1 billion mark at the global box office. He's also been involved in successful Disney+ series and campaigns for Disneyland's 70th anniversary. Bob Iger, the outgoing CEO, praised Ayaz's leadership. He said Ayaz has brought Disney's magic to millions of people. The new role is crucial for keeping Disney's brand strong and making sure people can enjoy Disney's products and experiences seamlessly. Other Disney executives also expressed excitement. They highlighted Ayaz's creative leadership and deep experience with Disney's brands. They believe he's the right person to strengthen the connection between Disney and its global audience.