'A New Studio Where Laughs Meet Brands'

'Pointy Stick, a fresh media house launched by BAFTA‑winning TV writer James Menzies and ad creative Rob Bovington, aims to blend comedy with advertising in the UK. The pair say they are ready for a world where shows and commercials overlap more than ever. Menzies has penned award‑winning BBC comedy and worked for major networks like NBC, Channel 4 and Amazon Prime. Bovington brings experience from high‑profile clients such as The AA, Budweiser and HSBC. Their friendship started over shared jokes in a garden fence, but the evolving media landscape has made that barrier disappear. The studio’s first clients include the Royal Ballet, Opera and Beavertown Brewery. Future projects span film, TV, radio, podcasts, social media and out‑of‑home advertising. Pointy Stick plans to partner with filmmakers and broadcasters, turning brand messages into entertaining content.Growth Director Rebecca Fennelly joins the team, having led growth at Brainlabs and JOE Media. She will shape the studio’s brand strategy and build long‑term relationships between brands and creatives. Her view is that rigorous brand thinking combined with genuine comedy can transform ads into cultural moments. Pointy Stick follows a trend of British production companies merging entertainment and advertising to find new revenue streams. Earlier this year, the founders published a book titled ‘One Hundred Things Nobody Has Ever Said’, showcasing their humor and creativity. The studio’s ambition is clear: to use comedy as a bridge, turning ordinary advertising into memorable entertainment that resonates with audiences. '