Arri at a Crossroads: Family Business Faces Industry Shake-Up

Arri, a big name in cinema cameras, is thinking about selling part of its business. This comes just after they launched a new high-end camera, the Alexa 35 Xtreme, priced at $55, 000. The Stahl family, who own Arri, is talking to advisors about selling some or all of their stake. They've also been working with a consulting firm to make their business more efficient. Arri has been around for over a hundred years, starting in 1917. The Stahl family got their share of the company more than ten years ago. But now, the movie and TV industries are facing tough times. The pandemic and recent strikes have slowed down production, hurting Arri's sales. To cope, they've sold some of their less important assets, like lighting equipment. Arri is known for its high-quality cameras and lenses, but it's not the only game in town anymore. Other companies are offering good quality at lower prices, both for buying and renting. This makes it harder for Arri to stand out. Despite these challenges, the Stahl family hasn't decided if they will sell or not. If Arri does sell, it would be a big deal in the cinema industry. They've been a major player for a long time, but the industry is changing. It's unclear what the future holds for this historic company.