Asus Takes a Big Step Away from Smartphones

Asus has made a bold move. They are stepping back from making new Android smartphones. This news came out during their recent 2025 Year-End Gala. Jonney Shih, the chairman, confirmed it. He said Asus won't be adding any new mobile phone models in the future. But he also mentioned they will keep supporting their current users. This leaves some questions. Are they completely leaving the smartphone market? Or just not making new models? The context suggests they are indeed exiting the market. Why the change? Asus is shifting its focus to AI. They see a big change happening in the tech world. AI is growing fast. So, Asus is putting its resources into other areas. They are investing in commercial PCs and physical AI devices. This includes AI robots, robotics, and even AI glasses. It's a big pivot for the company.This move is part of a larger trend. Many companies are focusing more on AI. It's seen as the future of technology. Asus is not alone in this shift. But it's a significant change for them. They were once a big player in the smartphone market. Now, they are betting big on AI. What does this mean for consumers? It could mean fewer choices in the smartphone market. But it also shows how fast technology is changing. Companies have to adapt or get left behind. Asus is trying to stay ahead of the curve. Only time will tell if this move pays off.