Beauty Brands Get a Boost with New Ad Targeting Tool

A big change is happening in the world of online ads. THG, a company known for its beauty websites like Cult Beauty and LOOKFANTASTIC, has teamed up with The Trade Desk. This partnership lets advertisers use THG's customer data to create more personalised ads. What's special here is that advertisers can now use this data across many different platforms. This includes TV and audio ads, not just websites. The goal is to make ads more effective and reduce waste. It's all about showing the right ad to the right person at the right time. THG has a lot of data from its millions of customers. This data can help brands understand what people are buying and why. The Trade Desk's technology then uses this data to create targeted ad campaigns. This means brands can reach people who are most likely to be interested in their products.This partnership is part of THG's plan to improve its advertising services. It's also a big deal for The Trade Desk, as it's their first partnership with a UK beauty retail leader. Both companies see this as a way to make online ads more effective. Cult Beauty and LOOKFANTASTIC are popular beauty websites. Cult Beauty is known for its curated selection of high-end beauty products. LOOKFANTASTIC, on the other hand, offers a wide range of beauty products for a broad audience. Together, they provide a comprehensive view of the beauty market. The Trade Desk is a company that provides technology for buying ads. Its platform allows advertisers to create and manage ad campaigns across different formats and devices. This partnership is a step towards making online ads more targeted and effective.