Betches doubles down on fun with fresh shows for young women

Fifteen years ago the internet didn’t have a go-to place for laughs aimed squarely at millennial and Gen Z women. Betches spotted that gap and turned it into fifteen seasons of inside jokes, viral sketches, and a brand voice that feels like your funniest friend. Now the company is rolling out three new programs to keep those laughs coming—mixing scripted comedy, fashion therapy, and unfiltered athlete talk. The flagship addition is Sisters, a scripted comedy spun from the brand’s own short-form sketches. Instead of growing out of family jokes, the show leans into them, following two sisters whose bond is equal parts love and chaos. The first season lands directly on Instagram, TikTok, and YouTube this summer so fans can binge between meme scrolls. No cable box required.Style Therapy returns with a twist: Tan France trades runways for the therapist’s couch, diagnosing outfit crises and writing real prescriptions—think Xanax for “I have nothing to wear. ” Each episode drops on Betches Style and its TikTok and YouTube Shorts feeds, proving that fashion advice can still be fun even when it’s deep. Meanwhile, in the sports corner, Benched flips the Q&A format. Host Lucy Rohden sits athletes down for rapid-fire questions that force them to ditch the PR speak and spill the real tea. The show lands on Betches Sports’ Instagram and TikTok plus YouTube Shorts, giving viewers the unfiltered moments usually reserved for locker rooms. Behind the scenes, the company keeps betting on stand-up talent, extending its long partnership with comedian Jared Freid. More projects are on the way this autumn, signaling that Betches sees comedy clubs and social feeds as two sides of the same coin.