Big Beer Wins in Tough Times

LondonFri Feb 13 2026
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AB InBev, the world's biggest brewer, just shared some good news. They made more money than expected in the last quarter of 2025. This is a big deal because beer sales have been struggling lately. People are buying less beer. Why? Maybe because they don't have much money. Or maybe the weather has been bad. Who knows? Other big beer companies like Heineken are having a tough time too. They even said they will cut thousands of jobs. But AB InBev is feeling optimistic. They think they can grow faster than their rivals in 2026. How? They have big plans. They are spending a lot on sales and marketing. They also have some big events coming up. Things like the Super Bowl, the Winter Olympics, and the FIFA World Cup. These events can help them sell more beer.
AB InBev's boss, Michel Doukeris, said they are ending 2025 with good momentum. They are ready for 2026. But let's not forget, the beer market is still tough. People are not buying as much beer as they used to. Even though AB InBev's sales went up, their beer volumes went down. But it was not as bad as expected. So, it's not all bad news.
https://localnews.ai/article/big-beer-wins-in-tough-times-eee495c0

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