Big Changes at the Top: Why CEOs in Consumer Goods Are Leaving Faster

In today's fast-paced market, consumer goods companies are seeing a lot of CEO changes. Why? Boards are getting impatient with slow growth, trade worries, and the challenge of reaching younger shoppers. It's like a game of musical chairs, with CEOs coming and going more quickly than ever. Data shows that CEO turnover is high worldwide. In the first nine months of 2025, there were 176 new CEOs globally, which is a 9% increase from the previous year. Experts say this is because boards want to stay on track with the ever-changing market and deal with pressure from investors. Economic challenges, like U. S. tariffs and supply chain issues, are also playing a big role. These factors are making it harder for companies to grow, and some are struggling with weak share prices. For example, Coty and Lululemon have seen CEO changes due to these issues.Coca-Cola is facing its own set of problems. Their new CEO, Henrique Braun, has to deal with changing consumer tastes and more regulation. Meanwhile, Lululemon is trying to connect with younger consumers, who are being drawn to trendier brands with celebrity endorsements and lower prices. The rapid changes in consumer preferences, especially among younger generations, are pushing companies to adapt quickly. Boards now demand faster results, and social media is adding to this pressure. Investors and stakeholders want immediate outcomes, thanks to the "want it now" culture.