Boosting Business Smartness with Deep Learning

Business intelligence (BI) is what helps managers make smart calls in their organizations. Today, companies generate lots of data, and traditional BI methods struggle to handle it all. Here's where deep learning steps in, showing its power in analyzing large, complex data sets. This study looks at how well deep learning can be used to enhance BI in real business situations.Researchers tested a deep learning model that used a convolutional neural network (CNN) to classify customer feedback into positive or negative sentiments. They compared its performance to traditional methods like rule-based systems and basic sentiment analysis. The results? The deep learning model hit an accuracy of 88% and an F-score of 0. 86, easily outperforming the old-school methods. What makes this even cooler is that the deep learning model could handle unstructured data, like customer feedback forms. Traditional BI tends to stick with structured data, so this opens up a whole new world of possibilities for businesses.