BTS Fans Use YouTube to Share Feelings and Help Each Other

Music fans around the world have turned YouTube into a place where they can talk about their feelings and get support. BTS, the popular South Korean boy band, has more than 90 million followers worldwide. Their fans, called ARMY, use the band’s videos and comments to express emotions and connect with others. Researchers looked at many YouTube comments from BTS videos. They used computer tools to find patterns in how people talk about feelings and help one another. The study showed that fans often share personal struggles, ask for advice, or give encouragement.The findings suggest that music fandoms can act like informal support groups. When people feel lonely or stressed, they turn to the comments section for comfort and advice. The language used by fans is often warm, supportive, and full of empathy. This research adds to the growing idea that music can help people cope with mental health challenges. It also highlights how online communities, especially those built around popular artists, can provide a safe space for emotional expression. Future studies could explore how different fan cultures compare and whether these online interactions translate into real‑world support.