Celebrating 40 Years of Action Target: Innovations in Shooting Ranges

Action Target is celebrating its 40th anniversary by showcasing new technologies at the SHOT Show 2026. This event, happening from January 20 to 23 in Las Vegas, will feature the latest advancements in shooting range design and management. Visitors can explore these innovations at Booth #12816. The company's new technologies focus on improving safety, performance, and user experience in various shooting environments. Action Target serves a wide range of customers, including commercial range owners, law enforcement, educational institutions, military organizations, and private individuals. Their solutions are tailored to meet the unique needs of each market, whether for sport, entertainment, training, or qualification. Over the past four decades, Action Target has been a leader in the shooting range industry. Starting with reactive steel targets, the company has grown into a global provider of end-to-end shooting range solutions. Their products are known for lasting performance and value. Kevin Tomaszewski, Sr. Vice President & General Manager of Action Target, emphasized that the 40-year milestone is a celebration of their customers as much as their history. Every product and innovation reflects their mission to make every shooting experience safer, smarter, and more rewarding. All Action Target products are manufactured and assembled in the United States, ensuring high standards of quality and craftsmanship. Mike Birch, CEO of Action Target, highlighted that their goal is to empower range owners and operators to utilize the safest and most advanced live-fire shooting ranges. At SHOT Show 2026, Action Target will showcase several highlights, including Industry Day at the Range, where they are the exclusive Steel Target Sponsor. They will also present the event’s Safety Award. The Product Showcase will feature cutting-edge shooting range equipment designed to elevate functionality and user experience standards. Action Target offers custom range solutions tailored to each client's vision. Their design team brings each range to life with technology, aesthetics, and operational efficiency. The company provides more than just equipment; they partner with clients to bring their vision to life, from design consultation to advanced target systems and safety solutions.The next evolution of the SmartRange AXIS™ Range Control System will debut at SHOT Show 2026. This system features enhanced IoT performance and integrations, including expanded AXIS Connect™ integration features. It enables seamless connection between range operation systems, environmental controls, and Point-of-Sale (POS) systems. With real-time analytics and key integrations, SmartRange AXIS™ delivers total control from a single dashboard. Action Target will also introduce next-generation TopShot™ Shotgun Range Solutions. This industry-first indoor shotgun range is designed for commercial, recreational, and professional training environments. TopShot™ combines suite-based play, scalable thrower layouts, and clear on-screen guidance to deliver simulated clay sports that are easy to learn and rewarding to replay. The Integrated Point-of-Sale Solution expands the capability of SmartRange AXIS™ (SRA) by empowering ranges with POS integrations. This enhances in-stall purchases, lane management, and shooter sessions, significantly improving productivity and service. Action Target remains the industry’s only true end-to-end provider, offering design, construction, installation, and full lifecycle maintenance. Their comprehensive services include trap cleaning, metals recycling, filter disposal, and compliance support, ensuring that ranges operate at peak performance year after year. Live booth demonstrations at SHOT Show 2026 will feature POS Integrations with Flowstate, state-of-the-art shooting range management systems, target systems, and new stall designs and capabilities. Visitors can also engage in exclusive one-on-one discussions with industry experts to gain insights into the latest trends and answer questions about shooting range products and services. Action Target has been a global expert on modern shooting ranges since 1986. They have partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for various markets. Their comprehensive selection of aftermarket range services includes parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.