Celebrating Christmas with Faith and Family

Bill Abbott, the CEO of Great American Media, is passionate about Christmas movies. His company, based in Arlington, Texas, creates family-friendly content that reflects Christian values. This year, they are releasing 14 new Christmas films. Abbott's journey in the media industry is quite interesting. He previously worked as the CEO of the company that owns the Hallmark Channel. He left that job in 2020 and started Great American Media shortly after. The network has been growing rapidly and was ranked the fastest-growing TV network for a whole year in 2023. Great American Media is not just about entertainment. It aims to serve an audience that wants content aligned with their faith and values. This is something Abbott believes mainstream media has not been doing enough. The network's chief content officer, Candace Cameron Bure, is known as the "queen of Christmas" for her many holiday movies.The company's holiday offerings this year include a movie starring Candace Cameron Bure and another one from Danica McKellar. Abbott is excited about these films and the unique way they incorporate faith and the meaning of the season. He believes that faith should be a natural part of the story, not just added in for the sake of it. Abbott also shared his thoughts on what makes a good Christmas movie. He thinks it's not just about following a formula. A good story with a character arc is essential. The movie should also celebrate the season, with elements like music and wardrobe playing a significant role. Most importantly, it should make people feel good and optimistic. Great American Media's approach to Christmas movies is different. They aim to reflect the true meaning of the season, not just the commercial aspect. Abbott believes that entertainment should reflect the values and culture of the majority of the country. He hopes that their movies can inspire people and uplift their spirits during the holiday season.