CES 2025: Where Big Ideas and Big Names Meet

CES 2025 is set to be a hub for big discussions and big names in the entertainment world. Variety is bringing two full days of talks and insights to the event, happening at C Space in The Aria. The first day, January 7, will focus on the future of entertainment, with leaders and innovators sharing their thoughts on what's next for the industry. The second day, January 8, is all about creators and their impact on entertainment. This is the first time Variety is hosting a second day of programming at CES. The Business of Creators Summit, sponsored by Samsung Ads, will explore how creators are changing the game in entertainment. It's a chance for creators, marketers, and brands to talk about the growing creator economy and how storytelling is evolving across different platforms. Both days are open to all CES attendees at no extra cost. The Variety Entertainment Summit on January 7 will feature a mix of panels and conversations. Some highlights include a look at the future of content, a discussion on the new business of entertainment, and a behind-the-scenes look at the show "The Audacity. " There will also be talks on AI, branding, and what trends will shape 2026. The Business of Creators Summit on January 8 will feature conversations with top creators and industry leaders. Some of the topics include the future of creator marketing and the impact of creators on audiences. The summit is a chance to explore the dynamic world of creators and their role in shaping entertainment. Variety is excited to expand its presence at CES with the second day of programming. The partnership with Samsung Ads highlights the collaboration between creators, marketers, and brands to deliver compelling content to audiences.