Cultural Clues: Boosting Long‑Acting PrEP for Latino LGBTQ Men

Latino men who have sex with men across the United States encounter a higher chance of contracting HIV compared to other groups. Even though pre‑exposure prophylaxis, or PrEP, can cut HIV risk by more than half, many in this community still face obstacles that keep them from getting the medication. These hurdles include stigma, lack of information, language gaps, and limited access to health services that are sensitive to cultural nuances. A new study set out to craft a public‑health campaign that speaks directly to Latino LGBTQ men. Rather than impose generic messages, researchers asked community members for their ideas on how best to spread the word about a new kind of PrEP: long‑acting injectable shots that only need a dose every few months. The goal was to create recommendations that feel authentic, respectful, and relevant to everyday life in Latino communities. The team gathered feedback through focus groups, interviews, and community forums. Participants highlighted the importance of using Spanish terminology that feels familiar, featuring role models from within the community, and emphasizing how the injectable option can fit into busy schedules.They also stressed that outreach should happen in places people trust—such as local clinics, community centers, and social media channels popular among younger audiences. From these conversations emerged several key strategies: 1. Use clear, culturally appropriate language that avoids medical jargon. 2. Showcase real stories of Latino men who have benefited from LAI PrEP to build trust and relatability. 3. Partner with local leaders, faith groups, and LGBTQ organizations to broaden reach. 4. Offer information in both Spanish and English, reflecting the bilingual reality of many families. 5. Highlight the convenience of fewer injections while addressing common fears about side effects and cost. These community‑driven ideas aim to reduce misinformation, increase awareness, and ultimately raise uptake of long‑acting PrEP among Latino men who have sex with men. If the campaign succeeds, it could serve as a model for other culturally tailored health interventions that bridge gaps between science and everyday experience.