Expanding Beyond Europe: Bitpanda’s Global Crypto Strategy

Bitpanda, a Vienna‑based crypto broker with over 7 million users, is shifting its focus from growing user numbers to widening geographic presence. The company plans to supply crypto infrastructure to banks and financial firms worldwide, rather than launching new consumer apps in every market. This approach lets Bitpanda tap into established distribution channels and build trust with customers who prefer banks over independent exchanges. The firm’s financials show steady growth: in 2025 it earned €371 million, a 16% rise from the previous year, while its user base grew by 25 %. These gains provide a solid foundation for the next phase, which includes a potential IPO on the Frankfurt Stock Exchange in early 2026. The company is targeting a valuation between €4 billion and €5 billion, following the trend of other crypto exchanges that have gone public or are planning to do so.Bitpanda’s new “Enterprise” platform bundles API‑based investment tools, institutional custody, liquidity, settlement services and payment rails for crypto and stablecoins. The service also supports token issuance and tokenized assets, positioning the company as a one‑stop shop for banks, brokers, asset managers and fintechs. A recent partnership with UAE lender RAKBANK demonstrates how the platform can be integrated into existing banking systems, giving retail customers access to crypto trading without the bank building its own infrastructure. Regulatory compliance is a key selling point. Bitpanda operates under the European Union’s MiCA framework, one of the most comprehensive crypto regulations. This credibility is attractive in emerging markets where regulators are still developing rules for digital assets. In the Asia‑Pacific region, Bitpanda plans a cautious rollout: starting small, testing demand, and scaling where regulations and commercial conditions align. The company is also exploring derivatives trading and tokenization of assets such as bonds, money‑market funds and real estate, which could unlock new investment opportunities. While Bitpanda will not issue its own stablecoins, it offers robust infrastructure to institutions that wish to launch them. By focusing on institutional partnerships and regulatory strength, the company aims to become a trusted crypto backbone for banks around the world.