Fox’s big bet on streaming through a $22 billion purchase

Fox has just made one of the biggest moves in media history. The company is spending $22 billion to take full control of Roku, a streaming device company that reaches over 100 million homes in the U. S. This isn’t just about buying a business—it’s about securing a direct path into living rooms after Fox lost much of its entertainment power. Back in 2019, Fox sold most of its movie and TV shows to Disney, leaving it with just live news and sports. Without its own streaming platform, Fox was struggling to keep up as others like Netflix and YouTube dominated screens. Now, by buying Roku, Fox hopes to rebuild its influence in the streaming world. The surprising twist? Fox actually owned a small part of Roku once—before selling it in 2020. Now, it’s taking the whole company back.Roku wasn’t always the giant it is today. For 24 years, it battled tech giants like Amazon, Google, and Apple just to survive. It only made its first profit in 2025 before this massive deal. The lesson here? In today’s streaming wars, having great shows isn’t enough. You need the devices people use to watch them. Fox is betting big that this purchase will help it stay relevant in an industry that keeps changing.