Gold Rush: How a Presidential Move Boosted a Family Business

In August 2025, a significant change was made to retirement accounts. An executive order allowed alternative investments like crypto and gold to be included in 401(k) plans. This move had a direct impact on Donald Trump Jr. 's business ventures. By January 2026, Donald Trump Jr. was actively promoting gold investments. He appeared in commercials for Birch Gold, urging people to act quickly. The message was clear: take advantage of the new rules before others do.The commercials highlighted the benefits of converting traditional retirement accounts into gold-backed IRAs. The tax benefits remained the same, but the investment strategy shifted towards precious metals. This was a direct result of the executive order signed by his father, President Donald Trump. Critics have raised eyebrows at the timing and the potential conflict of interest. The executive order created an opportunity, and Donald Trump Jr. was quick to capitalize on it. This raises questions about the influence of family ties in business and politics.