Goop's Valentine's Day Picks Stir Up Controversy: Are They Too Much?

Gwyneth Paltrow's lifestyle brand, Goop, is once again under fire for its 2026 Valentine's Day gift guide. This time, the backlash is centered around the high prices and sexually explicit nature of some items. The guide features 60 products, ranging from luxury jewelry to intimate toys, which have sparked a wave of criticism on social media. Critics have branded Paltrow "insufferable" and "unappealing, " with some expressing disgust at the items on offer. One commenter described the guide as "lost and vulgar, " while another targeted Paltrow personally, stating she was "gross and oblivious. " The criticism highlights a growing sentiment that Paltrow is too focused on these types of products. Among the controversial items is a set of three silver "sex dice" priced at around $780. The dice are intended to "reinvent date night" with French words for body parts and actions, plus toy icons. Other items include a rechargeable couples toy costing $79, a remote-controlled toy for $229, and sex oil for $55.Beyond bedroom items, the guide offers wellness-oriented products like Happy Ending Functional Mushroom Chocolates for $29, infused with botanicals and adaptogens including horny goat weed. Luxury selections include a Foundrae collar necklace with a heart medallion at $12, 450, non-returnable and the priciest item. A pre-owned Louis Vuitton Monogram jewelry travel case is $3, 650, while a laser treatment device costs $5, 995 for skincare. The controversy follows Paltrow's recent comments on her wellness routine. During a podcast appearance, she emphasized early bedtimes and cold sleeping environments. She also mentioned her nightly ritual of taking a bath, stating it was non-negotiable. Additionally, Paltrow revealed that her son Moses Martin covered his eyes while watching her intimate scenes with Timothée Chalamet in Marty Supreme, calling the experience "not great. " The backlash raises questions about the appeal of these high-priced items and the focus of Paltrow's brand. Critics argue that the items are overpriced and vulgar, while supporters may see them as unique and luxurious. The controversy highlights the ongoing debate about the role of celebrity-endorsed lifestyle brands and their impact on consumer culture.