How a Tech Startup is Changing the Way We Watch Shows

A tech company called HOLYWATER just got a huge boost of $22 million. This money is going to help them make short, vertical videos more popular in the U. S. Think of it like a mobile-friendly Netflix, but for quick, engaging stories. HOLYWATER has three main products: My Drama for vertical series, My Passion for books, and My Muse for AI streaming. They're using this investment to expand their AI-driven content, including comics and anime. This means they're not just focusing on one type of content but exploring many genres. HOLYWATER is already a big deal. They were named one of Europe's fastest-growing startups and won awards for their streaming service. Their AI-powered app, My Muse, is also leading in its category. This shows they're not just a one-hit wonder but a company that's consistently innovating. The investment round was led by Horizon Capital, with other big names like Endeavor Catalyst and Wheelhouse joining in. This isn't just a small bet; it's a significant vote of confidence in the future of vertical video content.HOLYWATER is also working with Fox Entertainment to produce over 200 original microdramas and vertical series. This collaboration shows that traditional Hollywood is taking notice of this new format. It's not just a trend; it's a growing industry. The market for microdramas is exploding. In 2025, they generated $3 billion globally, with the U. S. being the biggest market. This is a huge shift from traditional Hollywood production, which can be slow and expensive. Vertical series are quicker and cheaper to produce, making them a smart investment. HOLYWATER's success is built on a mix of creativity and data. They're using AI to help creators bring their stories to life and reach a global audience. With over 85 million users across their platforms, they're already making a big impact. This investment isn't just about making money. It's about changing how we discover and experience stories. HOLYWATER is at the forefront of this change, and with this new funding, they're ready to take it even further.