How charities in China raise money better

Charities in China help people who need it most, but they can only do that if they get enough donations. A new study looked at 54 charities to find out what makes them good at fundraising. Two big things stood out: how much they share online and how active their programs are. The more open they are about their work, the more trust people have in them. Also, the more events and projects they run, the more people want to support them. The study also found that two things matter a lot for fundraising success. One is having strong political connections—meaning good relationships with government officials. The other is having a professional team running the charity. Both help charities raise more money. But the best results happen when charities combine these strengths with high activity levels and clear online updates.Not all charities use these strategies, though. Some focus only on one thing, like being very active in programs but not sharing much online. Others might have strong political ties but lack professional staff. The study suggests that the most successful charities mix several good practices together rather than relying on just one. This research helps charities understand what works best. By improving transparency and management, they can attract more donations and keep helping people longer.