How Microsoft is Changing the Game in Retail with AI

Microsoft has just introduced a set of AI tools designed to make retail tasks easier. These tools can handle everything from displaying products to marketing and even running the store. The goal? To make things run smoother and faster for both the stores and the customers. One of the coolest new features is called Copilot Checkout. It lets customers buy things directly within Copilot, without having to leave the site. This feature is now available in the U. S. and works with partners like PayPal, Shopify, and Stripe. Shopify merchants will automatically get this feature, but they can opt out if they want.Microsoft also introduced Brand Agents for Shopify stores. These agents can answer questions about products, help customers find what they need, and even give personalized recommendations. There's also a tool that can extract information from product images and another that helps store staff with inventory and policy questions. The retail world is changing fast, and AI is playing a big role. Analysts think the market for these kinds of AI tools could be worth a lot of money in the future. As for Microsoft's stock, it took a small dip on the day of the announcement.