How One Leader Turned Challenges into Success for a Watch Giant

Ilaria Resta, the CEO of Audemars Piguet, faced a tough year in 2025. The Swiss watchmaker celebrated its 150th anniversary, but the celebration was overshadowed by big problems. The U. S. put tariffs on Swiss watches. Gold prices shot up. The Swiss franc got stronger. And people were buying fewer luxury watches. But Resta didn't let these issues stop her. She led her team to grow sales by 12%. That's over 2. 3 billion Swiss francs in sales, according to experts.Resta's leadership is a big reason for the company's success. She had to make tough decisions. She had to find new ways to sell watches. She had to keep the brand strong. And she did all this while dealing with a lot of pressure. Audemars Piguet is known for its high-end watches. The company has a long history. It's been around for 150 years. But even with a strong brand, the challenges in 2025 were huge. Resta's ability to navigate these challenges shows her skill as a leader. The watch industry is facing big changes. Tariffs, currency fluctuations, and market trends can all affect sales. Resta's success shows that even in tough times, a strong leader can make a difference.