How Two Sisters Turned Customization Into a Way of Life

Two sisters, Kendall and Libby Glazer, started making beaded bracelets in their room in 2009. They loved making things their own, adding personal touches to everything they owned. This love for customization became the foundation of their brand, Stoney Clover Lane. Fast forward to today, and Stoney Clover Lane is a big name in the lifestyle market. They have stores all over the country and have worked with major companies like Disney and Coca-Cola. But the core idea remains the same: making things personal and unique. The brand's growth was not planned out in a business book. It was more of a gut feeling. The sisters started promoting their brand on Twitter, which was big back then. They had no idea it would become what it is today. But as people started loving their products, the brand grew. One of the big moments for the brand was the opening of their store in Newport Beach in 2020. Even during the pandemic, people traveled from all over to visit the store. This showed that Stoney Clover Lane was more than just a brand; it was a community. The sisters believe that their closeness is their superpower. They can be honest with each other, disagree, and work through problems quickly. This dynamic helps them make better design decisions and partnerships. Stoney Clover Lane is not just about selling products. It's about creating an experience. Their stores are immersive and interactive, making customers feel like they are part of something bigger. The brand's latest collaboration with Lisa Frank is a testament to their playful and nostalgic aesthetic. At the heart of Stoney Clover Lane is community. The sisters are deeply involved in customer conversations, making sure they are always connected to their customers. This connection is what keeps the brand strong. As the brand continues to grow, the sisters remain focused on their core philosophy: bringing joy to their customers. They are excited about the future and the many possibilities that lie ahead.