JustCo: Mixing Workspaces and Hospitality in Asia

JustCo, a company that provides flexible workspaces, is growing fast in Asia. The CEO, Kong Wan Sing, sees their business as more than just offering desks. He thinks of it as a hospitality service. This means they focus on making people feel welcome and taking care of their needs, just like a hotel would. Right now, there's a big debate about where people should work. Some companies want employees back in the office full-time. But many workers prefer working from home or a mix of both. This is pushing companies like JustCo to come up with new ideas to attract people back to offices. JustCo is expanding into new places like Malaysia, India, and even considering a return to mainland China. They recently opened an office in Ho Chi Minh City, Vietnam. This is a special place for Kong because it's where he first got the idea for flexible workspaces. Kong started JustCo in Singapore in 2011. He saw a need for flexible workspaces in Asia, where they were not very common. Even though the number of flexi-offices in Asia-Pacific has grown, it's still less than half of what's seen in Europe and the U. S. But Kong believes the growth in Asia is happening faster than in other places. JustCo doesn't just offer regular workspaces. They have different brands to suit different needs. There's "THE COLLECTIVE" for those who want a luxury experience with extra services. And "the boring office" for those who prefer a simple, no-frills workspace. These options cater to different budgets and preferences. The company is also leasing small offices to businesses, especially multinational corporations. Big names like Tencent and Moderna use JustCo for their local offices. This shows that even large companies see the value in flexible workspaces.