Kustom’s Big Move: New Brand, Bigger Shows and a Fresh Ticketing Plan

Kustom Entertainment is gearing up for a major shift in 2026. The company will change its name from Digital Ally to Kustom Entertainment and switch its Nasdaq ticker to KUST. This rebrand is meant to match the company’s new focus on live events and ticket sales. During a key industry conference in Los Angeles, CEO Stanton E. Ross will talk about how Kustom is sharpening its business. He plans to explain why the firm sold off its healthcare arm and how it’s working with Cycurion on a video‑tech sale. These moves are part of an effort to cut costs and put more energy into growing the company’s core strengths. Fans will see Kustom’s biggest celebration yet: a 30‑year anniversary of the Country Stampede festival, which is still its flagship event. The company also announced a fourth big concert day for 2026 and intends to add more owned events throughout the year.TicketSmarter, Kustom’s ticketing platform, recently earned a spot in Forbes Advisor. The recognition shows the company is serious about pairing its own events with strong, proprietary ticket technology. Ross will be available for one‑on‑one chats with investors at the conference. Those who want a meeting should sign up on the LD Micro platform or come to Kustom’s talk in person. “The live‑event world is changing fast, ” Ross said. “People want fair prices, and artists need partners who care about the experience more than just big numbers. We’re here to rebuild trust from buying a ticket all the way to the final encore. ” Overall, Kustom’s strategy blends a clearer brand identity with focused growth in events and ticketing. The company believes these steps will create a stronger, long‑term model for the live‑entertainment market.