Mexico's leader questions World Cup ticket prices as fans struggle to afford the big game

Mexico's president has called out the staggering cost of World Cup tickets, saying the event should be more than just a money-making machine. Speaking to reporters, she pointed out that soccer is meant to bring people together, not lock them out with prices that most can't afford. While she didn’t outright reject the idea of the World Cup being a business, she argued it should also serve as a unifying experience for fans worldwide. Ticket prices for the 2026 tournament have sparked outrage, especially in Mexico, where many locals can’t even dream of affording a seat. Prices started between $140 and $8, 680, but some skyrocketed—like the final match, which now costs a jaw-dropping $32, 970. Even resale prices are ridiculous, with some tickets listed at over $2 million each. FIFA hasn’t commented, but their president recently defended the high costs, saying they fit the North American market.Back in Mexico, protests are growing. Critics say the government is pouring too much focus into the World Cup while ignoring urgent social issues. Meanwhile, some stadiums are half-empty, with FIFA blaming fans for watching from hallways instead of seats. Yet, the president isn’t sitting idle. She’s pushing a "Social World Cup" plan, setting up free public viewings across Mexico City and other cities. On opening day alone, half a million people gathered to watch Mexico’s first match. Sheinbaum also broke tradition by skipping the opening game herself. Instead, she gave her ticket to a young Indigenous soccer player who couldn’t afford one. Her government also gave away hundreds of tickets to fans who joined the free viewing events and even distributed some through schools. It’s a small effort to make the tournament feel inclusive, but critics argue it’s not enough. The debate isn’t just about money—it’s about who gets to experience the World Cup. Should it be a luxury event for the wealthy, or a global celebration where fans from all walks of life can take part? Mexico’s president is pushing for the latter, but the real test will be whether FIFA listens.