MMA Money: Max Holloway and Dustin Poirier's Financial Fight

In the world of mixed martial arts, Max Holloway and Dustin Poirier are household names. Their upcoming trilogy fight at UFC 318 in New Orleans is not just about settling scores in the Octagon; it's also a chance to see who has built a stronger financial empire outside of it. As of mid-2025, both fighters have a net worth of around $6 million, according to various estimates. This wealth comes from their fights, endorsements, and business ventures. Holloway, known as "The Blessed Express, " has earned about $5. 8 million from his MMA fights. His biggest paydays came from fights in 2025, where he earned $2. 4 million each against Ilia Topuria and Justin Gaethje. Holloway also has endorsement deals with several brands and runs a successful YouTube channel. Poirier, on the other hand, has earned over $10 million from his MMA career. His biggest payday was a whopping $5. 1 million from his fight against Conor McGregor in 2021. Poirier has also ventured into business, launching a foundation, a CBD line, and even a hot sauce brand. He has endorsement deals with notable brands like Robert Graham and Celsius. Both fighters have shown that they are not just skilled in the Octagon but also savvy in business. Holloway's YouTube channel and endorsement deals add to his income, while Poirier's entrepreneurial spirit shines through his various business ventures. It's clear that both fighters have built impressive financial portfolios, but Poirier's higher fight earnings give him a slight edge. As they prepare for their final showdown, it's interesting to see how their financial journeys compare. While Poirier has earned more from fights, Holloway has a diverse range of income streams. Both have proven that success in MMA can translate into financial stability and growth outside the sport.