NBA and Cosm Team Up to Bring Games to Fans in a Whole New Way

The NBA is teaming up with Cosm, a cool new company that's changing how people watch sports. They're extending their partnership to bring live NBA games to Cosm's domes. These domes have huge screens that make you feel like you're right there in the action. Cosm's domes are like IMAX theaters for sports. They have these massive 87-foot-diameter LED screens that show games in a way you've never seen before. The NBA was Cosm's first big partner, and now they're working together until at least 2030. Jeb Terry, Cosm's president, says they want to give fans more ways to enjoy the game. Whether your team is playing away or you can't get good seats, Cosm's domes offer a unique experience. The NBA likes this idea because it fits with their goal of making the game accessible to everyone. The partnership means Cosm can show live NBA games at their venues for the next five years. They'll even send their own production team to big games, like the All-Star Weekend, playoffs, and NBA Finals. Teddy Kaplan, the NBA's vice president, thinks Cosm is a great fit for their fans. He says NBA fans are young, tech-savvy, and always looking for new ways to watch the game. Cosm is growing fast. They already have domes in Inglewood and Dallas, and they're opening more in Detroit, Cleveland, and Atlanta. This puts them in five NBA cities, with plans to expand even more. The idea is to bring NBA fans closer to the game, no matter where they are. Kaplan points out that most fans will never get to see an NBA game in person. But with Cosm, they can get a courtside view without spending a fortune. It's a win-win for both the NBA and Cosm.