New F1 Style Reveal: A Glimpse Inside Williams and New Era’s 2026 Look

The Australian Grand Prix is almost here, but fans still have a reason to cheer during the off‑season. In London, Williams Racing teamed up with New Era to launch their 2026 team kit at a stylish venue called One Marylebone. The place was filled with big‑name drivers, the team’s principal, and a crowd of creatives who loved cars, fashion, and music. When guests entered the historic church‑turned‑event space, they were greeted by huge pictures of Carlos Sainz and Alex Albon. A DJ spun tracks while a Williams car hung from the ceiling, setting an energetic mood. The venue’s walls showcased replicas of the team garages and screens showing live racing data, making visitors feel like they were inside a moving museum.The kit itself is more than just gear. Designed by New Era, it comes in men’s and women’s fits that are comfortable for a team on the go. Headwear ranges from snapbacks to bucket hats, all sized for everyone. Even a fan‑chosen livery was on display at the Silverstone test, tying the collection into Williams’ “Creating the Culture of Speed” campaign. A highlight was the t‑shirt station, where guests could print custom designs on Williams x New Era shirts. The line stretched through the evening, showing how popular this interactive feature was. Speakers at the event shared their enthusiasm. Team Principal James Vowles talked about honoring Williams’ rich history while looking ahead, and New Era CEO Christopher Koch highlighted how style meets performance. Drivers Albon and Sainz praised the collection’s versatility, with Albon especially enjoying the bomber jacket. The evening proved that motorsport and fashion can mix well, creating excitement for fans even before the races start.