New York Times Sees Growth in Subscriptions Amid High Demand for News

People in the U. S. are really into staying updated. This is because there's a lot going on in the world. Politics, money matters, global events, and climate worries are all big topics right now. So, it's no surprise that news outlets are seeing a boost. The New York Times (NYT) is one of those outlets. They've been smart about it too. They've bundled up their digital stuff—news, podcasts, games like Wordle, recipes, and sports—into one package. This way, they can attract more people and keep the ones they already have. About half of NYT's subscribers are already on this bundle or using multiple products. This is great news because it means people are engaging more. And when people engage more, they're more likely to keep paying for the service. Because of this, NYT expects their subscription revenue to grow by 8% to 10% in the current quarter. That's higher than what some experts predicted. They also added around 460, 000 digital-only subscribers in the third quarter. That's almost double the number from the previous quarter and way above what was expected. All this good news made NYT's shares go up by about 4% in premarket trading. It just goes to show that staying relevant and offering value can pay off in a big way.