Nexo's Big Comeback: A New Play in the U. S. Crypto Game

Nexo is making a splashy return to the U. S. crypto scene, teaming up with Bakkt to launch a fresh lineup of digital asset services. This move comes after Nexo packed up and left the U. S. in late 2022, citing regulatory roadblocks that made it tough to keep running its Earn Interest Product. The company felt stuck in what it called an "impossible environment, " especially after facing heat from regulators in big states like California and New York.Fast forward to April 2025, and Nexo is back with a bang, boasting $11 billion in assets under management. The company is now offering a mix of fixed and flexible yield programs, a built-in crypto exchange, and crypto-backed credit lines. All of these services are designed to be compliant with regulations, giving both everyday investors and big players easier access to their portfolios and cash. This comeback isn't just a quick pivot—Nexo calls it a "period of deliberate recalibration, " showing they're serious about playing by the rules in regulated markets. The company is also expanding globally, with a whopping $371 billion in transactions processed so far. But will this new approach win over U. S. regulators and users alike? Only time will tell.