Prada’s Pop‑Up Party at the Chelsea Hotel

A new fashion club called Prada Mode set up shop in New York’s iconic Chelsea Hotel on Wednesday. The event was a mix of music, food and exclusive merchandise. Guests could pick up Prada stickers, pins and even coloring books from branded vending machines. Inside the hotel, well‑known figures mingled. The model Hunter Schafer was seen chatting with playwright Cole Escola, while actress Nina Dobrev talked with Allison Williams. Designer Miuccia Prada herself walked around the venue, greeting attendees. The staff were dressed in shiny silver outfits that looked like space suits. They served snacks and cocktails, adding a futuristic touch to the evening.The highlight of the night was a “Satellites II” installation. It was created by director Nicolas Winding Refn together with video game designer Hideo Kojima, and it was the main attraction of Prada Mode’s New York showcase. Refn’s upcoming film “Her Private Hell” also featured actress Sophie Thatcher, who was present at the event. Prada’s move shows how luxury brands are turning their products into exclusive club experiences. By combining pop‑culture personalities and immersive art, the brand is keeping its image fresh and engaging.