Pudgy Penguins Take Over Vegas Sphere: A Crypto Brand's Big Move

Pudgy Penguins, a brand that started with NFTs, is now all over the Las Vegas Sphere. This is a big deal because another crypto group, Dogwifhat, tried and failed to do the same thing earlier this year. The difference? Pudgy Penguins is focusing on their physical products, like toys and merch, instead of their crypto side. The Las Vegas Sphere has rules about crypto ads. They only allow ads from exchanges or about Bitcoin. Dogwifhat raised money to advertise there but couldn't follow through. This left the Sphere team upset, saying Dogwifhat used their name in a misleading way.So, how did Pudgy Penguins pull it off? They made sure to keep their crypto stuff out of the picture. Their ads on the Sphere are all about their cute cartoon penguins and physical products. This way, they follow the rules and avoid any trouble. Pudgy Penguins has been doing well with their physical products. They started selling toys in Walmart last year and have made over $10 million in sales. Their social media content is also popular, with millions of followers and billions of GIF views. Most of their fans might not even know about the crypto side of the brand. Getting their ads on the Sphere wasn't easy or quick. They started talking to the Sphere team early this year and spent months working on the animations. Now, their penguins are lighting up the Vegas skyline, hoping to create a viral moment.