Roland’s New Home in El Segundo: A Hub for Music Makers

Roland Corporation has just opened a new U. S. headquarters in El Segundo, California, on the 12th floor of a landmark building at 200 North Pacific Coast Highway. The new office will host more than 100 U. S. -based employees, bringing together teams from sales, finance, marketing, product management, legal and other departments in a single location. The design of the space reflects how creative teams actually work. Open collaborative zones allow quick idea exchanges, while conference rooms are equipped for full hybrid meetings. Private offices bear the names of iconic Roland products such as the TR‑808 and SP‑404, reminding staff of the instruments that define the brand. Floor‑to‑ceiling windows offer views of the Hollywood sign, downtown Los Angeles and the Pacific Ocean, placing the team in one of the world’s most vibrant creative communities.The building’s proximity to LAX makes it convenient for artists, partners and collaborators who travel in and out of the city. Roland’s leadership believes that being closer to L. A. ’s creative culture will help the company stay connected to those who make music. Roland’s global headquarters in Hamamatsu, Japan, began full operations earlier this year, and the new U. S. location follows that expansion. The company’s mission is to push the limits of sound, creating electronic instruments that enable everyone to enjoy music without restrictions. The grand opening featured a ribbon‑cutting ceremony led by the company’s top executives, including CEO Manuele Barbini and CFO Bardo Bardelli. More than 70 employees attended in person, while an additional 120 North American team members joined via a livestream town hall. The event highlighted the excitement of bringing all teams together under one roof and the potential for future growth.