SAP shifts to AI‑driven pricing and new support teams

SAP’s chief executive, Christian Klein, announced a major change in how the company will sell and support its software. Instead of fixed yearly subscriptions, SAP will charge customers for the amount of AI services they use. This move follows a growing demand for its new artificial‑intelligence tools. Klein also revealed that SAP will launch “forward deployed engineering” teams. These groups, starting in July, will travel to client sites and help build AI applications directly on SAP’s platform. The idea is to make the integration smoother and faster for businesses.The change signals that SAP sees AI as a core part of its future. If customers rely more on these features, the company can earn revenue that matches usage rather than flat fees. It also helps SAP stay competitive against other cloud providers that already use consumption‑based models. SAP’s strategy shows how software giants are adapting to a world where AI is central. By aligning pricing with usage, the company hopes to grow its AI market share while giving customers more flexibility. The new engineering teams will also build stronger relationships with clients and reduce implementation time.