SEGG Media's Bold Move Into Web3 and Sports Tokenization
USAThu Oct 30 2025
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SEGG Media Corporation, formerly known as Lottery. com Inc. , has just revealed an ambitious plan. They are diving headfirst into the world of Web3 and digital assets. This plan spans two years. It aims to create steady income from blockchain technology. It also wants to spread tokenization across sports and entertainment. Plus, it will weave blockchain tech into their global media network.
The company has set up a Crypto Advisory Board. This group will guide the company's $300 million Digital Asset and Tokenization Program. They will focus on governance, risk management, and execution.
SEGG Media has a unique way to split their investment. They will keep 80% of their capital in a multi-asset crypto treasury. This treasury will focus on Bitcoin, Ethereum, Solana, and ZIGChain. The remaining 20% will fund strategic buys in sports, media, and gaming. This will help expand their recurring revenue.
SEGG Media has also teamed up with ZIGChain. This blockchain is designed for tokenizing real-world assets. It provides the tech and regulatory support for the company's validator operations and tokenized asset programs.
The plan is not just about holding digital assets. SEGG Media wants to build a fully tokenized sports and entertainment ecosystem. This ecosystem will have four main parts. First, a Digital Asset Treasury & Validator Yield for steady income. Second, a Sports Tokenization Ecosystem for fan ownership and athlete IP monetization. Third, a Sports Exchange Initiative for trading tokenized teams and sports IP. Fourth, Strategic Acquisitions to deploy validator income into cash-generative assets.
The rollout will happen in four stages. In the first month, they will activate the Advisory Board, set up validators, and seed the treasury. Over the next six months, they will pilot tokenization projects under Sports. com using ZIGChain. They will also integrate validator yields into corporate filings. Within the first year, they will expand the Sports Exchange platform and introduce tokenized fan assets. By 18 months, they aim to achieve complete Web3 convergence.
SEGG Media has also launched a new Sports. com App. It is now available on the Apple App Store and other marketplaces. The app brings together SEGG Media's sports content into one platform. It offers live streaming, highlights, and interactive fan experiences.
https://localnews.ai/article/segg-medias-bold-move-into-web3-and-sports-tokenization-b8fca0e8
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