Sell Your Tech Idea: Tips from Business Leaders

Convincing business leaders to fund your tech project can be tough. You need to show how your idea helps the company and solves problems for staff. Get clear on your message and tailor it to who you're talking to. Make your point with visuals or by showing real benefits. Don't forget, keeping it simple and delivering results goes a long way.Successful communication starts with understanding who you're talking to. Claire Thompson from L&G advises linking your idea to the company's goals. Everyone has different needs, so customize your pitch for each audience. Ankur Anand from Nash Squared says clear, jargon-free language and visual aids help drive tech adoption. Nick Woods from MAG Airports highlights the importance of personal gains. Show staff how your tech makes their lives easier. Niall Robinson from the Met Office uses videos to demo tech benefits quickly. Finally, Sasha Jory from Hastings Direct emphasizes keeping things simple and delivering on promises.